Here's How You're Going To Start Taking Social Seriously

A playbook for growth, from me to you.

Almost a year ago, I left my full time job to start working for myself. There were a lot of reasons why the timing was right, but a massive part of my decision was the momentum I felt from committing myself to building a regular social media practice for six month prior. You can read more about that process below:

Here's How I 10x-ed My Instagram Following In 1 Year

We’re a year in and social is a massive part of how I make money. I flipped a switch a while ago, thinking of social platforms as a place to grow, not an accidental, haphazardous time suck. The shift? Thinking of myself as a creator, not a consumer.

When I opened Tiktok or Substack, I knew I was there to create content. Sure, sometimes I scroll and I always take the time to read letters I love, but more often than not, I put on blinders and publish.

I dress up in suits and get paid to do it and a lot of that I owe to social

Why should you take social seriously? Well, maybe you don’t have to, and this letter is a skip for you. But if you’re interested in growing what I call a portfolio career, it’s a non-negotiable.

Here's How To Start A Portfolio Career

Posting consistently across social platforms has…

• Connected me with high-paying clients

• Earned me a talent manager

• Created the opportunity to write my first book

• Made me six figures in Q1

• Brought incredible friends into the EV Salon universe