How To Post On LinkedIn Without Feeling Cringe

And tips from a pro on how to use the platform to grow your portfolio career

Only about 4% of LinkedIn's hundreds of millions of users share posts once a week.

It’s not a sexy platform. It’s not fun to use or a great place to shop, but once you start thinking about this utilitarian HQ as an essential arm of your marketing funnel, you’ll be glad you’re in the 4%.

The face of a 20 year old at The Ritz who never thought she’d be sincerely posting on LinkedIn

I can’t remember what flipped the switch for me around a year or two ago when I started posting on the platform more regularly. I could tell, even from my insignificant number of connections and followers, that the content I put out was resonating with the right people. It was as my portfolio had a chance to shine versus being hidden away in a PDF somewhere.

Cut to present day and I’m downright evangelistic about LinkedIn. I no longer outbound clients, and haven’t for months, because all my leads come from my posts. Don’t take my word from it. I’ve brought on a true blue LinkedIn expert, Meredith Farley of

Medbury

, to give you the 411 on how to get started yourself. The spoiler? You’ll make more money in your portfolio career with less effort.

This post = 13 new potential clients in my inbox